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17 January 2011 @ 07:02 pm
Marketing  
I have before me a package of Thomas' Hearty Grains English Muffins. Emblazoned across the top of this package are the words:

"Hearty Nooks...Tasty Crannies"

Uh, yeah. Guys? Those nooks and crannies you're referring to? Those are the holes on top of the muffin that the butter or jam goes into. There's nothing there. Well...there's air. I don't know about you, but I've never thought of air as being either hearty or tasty.

Gotta love those marketroids...
 
 
Current Mood: amusedamused
 
 
 
ekaterinekaterin24 on January 18th, 2011 11:41 am (UTC)
"Hearty nooks"...

Whut?

I'm doing trendy misspellings. Yes, it's that bad. ::headdesk over marketroids::
morgan_starfiremorgan_starfire on January 18th, 2011 09:42 pm (UTC)
Hah. They've been advertising those nooks and crannies for something like 40 years, you know. Snicker. Still trying to sell us air...